What makes one app catch on like wildfire while another goes unnoticed? What do the “best new apps” and the “top apps of the year” all have in common?

It turns out that while an attention-grabbing name and eye-catching animation can certainly help an app become popular, the real keys to success for any app are centered around four basic foundational pillars. Those pillars are:

• Purpose
• Audience
• Design
• Style

Let’s take a closer look at all four:

Purpose

You absolutely have to have a clear focus for your app. What you don’t want to do is make the mistake of trying to make an app do too many things.

Apps that try to do too many things most often end up doing nothing well – and worse often leave users confused and frustrated.

Start out with a core focus, executive it well and then that could allow you to expand and create additional features in the future … or create additional profitable apps.

Audience

Another key element of creating a successful app is truly understanding its audience.

That means you need to research your audience, find out their need and then deliver an app that meets that specific need as easily and conveniently as possible.

Again don’t try to overextend and meet multiple needs. Find a primary need and deliver an app that addresses it in a simple, easy-to-use way.

A good example is the Uber app. It started out with one primary focus – allowing users to get their ride faster. Once Uber nailed that one thing, it was able to then expand its app and add out on extra features like fare splitting.

Know what your audience needs and give it to them. Once you’ve earned their trust you can then begin to offer more.

Design

A good app must be stable – and fast. Nobody is going to stick with an app that is constantly crashing or that is painfully slow. Your app needs to deliver what it promises with a fast response time. Users should only have to make a tap or two to get what they want.

Style

This is where an app can really separate itself from the competition. It should be stylish and fun to use. One way to make an app stand out is to focus on the little things. Seemingly small details like animation, sound effects and unique in-app interactions can elevate an app from average to outstanding.

So don’t ignore the fine touches. This is where hiring an experienced and talented app developer can really help your app stand out.

At Dedicated Developers, our apps are always focused, intuitive, fast, and just plain fun to use.

“We deliver”

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