In Part 2, you met Tyler Archer, and learned how he solved his biggest challenges. Today you’ll meet another businessman and learn how he sky rocketed his success and achieved fantastic success.
How To Avoid Information (Marketing) Overload
Ever since you were little, you’ve dreamed of sharing your message with the world, of being a trainer, a speaker, a teacher or a healer… someone who helps people.
Eventually, you discovered a message or idea worth sharing, and set about getting it out of your mind and onto paper. Or at least onto a computer screen.
It was never easy, you may have had stacks of your own books in your garage for months, or even years, while you worked about deciphering the secrets of how to turn your passion into a career.
Only after a whole lot of toil and struggle did you figure out how to do it properly. Sure, some of your websites look a bit amateurish or crude but it’s the message that counts.
What was once just a dream is now a reality and you have dozens, hundreds or perhaps even thousands of people paying you to help them transform their lives through your teachings.
You know you’re very lucky, your passion has become your job, but of course, that’s the problem…
Now it’s hard work and there’s lots and lots of it, much of which you have no interest in and are frankly, not very good at. Let’s be honest, you want to tell your story or share your message, not code websites, setup emails auto responders or answer mundane customer support emails all day.
These days it feels like you spend 90% of your time in a hamster wheel just running and running to keep the whole thing going.
You don’t have time to focus on creating new products, finding better ways to market yourself or networking with other successful people in your industry.
Whatever it was you used to enjoy most about your job, whether it was interacting with customers, writing, or coaching people, you’re getting to do it less and less often.
When initially it was a necessity, doing everything yourself is becoming woefully inefficient. Something has to give.
Your first thought was to find yourself a freelance web designer. For a while it seemed like that would work ok.
Whenever you needed something done you’d contact the same guy you found on www.Elance.com and within a week or so, it’d be done.
Trouble is, after a year or so you began to realize his quality just wasn’t quite up to scratch. It’s not that he wasn’t skilled or was negligent, but without oversight, one person is always going to miss something or make a mistake somewhere. What’s more, these mistakes have started to cost you money.
The more mistakes, the more customer support you have to deal with, the more issues customers have with buying, the less sales you make and the more refund requests you get.
The bigger your business gets, the fewer slip-ups you can afford to have. The price for growth, it seems, is less of the personal touch and more professionalism.
Then of course, there’s the other problem. Your income is directly proportional to the number of campaigns and offers you run to your existing audience, and those you run to expand your audience.
For each of these you need a ton of web assets and it takes a lot of work to fit it all together. That’s without the content and sales copy for the marketing campaign itself, that is more your expertise and ideally, your main focus.
There’s only so much you can do yourself and it was years ago that you reached your capacity. Your income has been bottlenecked for ages, but you’ve been too afraid and busy to do anything about it.
It begins to dawn on you that you’ve created a real business, a serious operation that’s become bigger than you in your home office, more than just a way to escape the 9 to 5 grind; this is the start of something big.
Being the expert means you cannot delegate much of the content and sales copy creation. Even if you do, this is wildly expensive.
If you’re serious about taking your business to the next level, which you are, then you need to start building a team to run the day-to-day operations for you.
You’re absolutely, positively sure that if you could remove your bottleneck on asset creation and basic operations, you’re income would skyrocket with all the free time you’d have to work on building new products, promotions and business relationships.
However, the last thing you want to do is go and rent an office, hire a bunch of full-time employees and have to spend all day managing them. That would defeat the purpose of working for yourself, to escape the corporate rat race, NOT to create one of your own.
Of course, it would also be just as inefficient. The point is to free you up to do other things, not just change the type of busy work you have to occupy yourself with.
What you need is a way to get a full team working for you without having to manage them yourself.
- Any successful and growing information marketing business requires a huge amount of web assets, technology maintenance, and customer support. Too much for an entrepreneur to handle on their own.
- The bigger the business gets, the more important it is that the technology works effectively and efficiently; downtime, broken links and other faults result in lost dollars. It’s that simple.
- Customer support, although an often overlooked part of information marketing, is extremely important. Responding quickly to questions and issues is one of the fastest and most reliable ways to increase revenue.
- Income in an information marketing business is directly proportional to the number of promotions run in any given year. Each requires its own web properties and marketing system, so it’s also true that the income of the business is proportional to its web development capacity. For lone entrepreneurs, this can drastically affect their ability to scale a business.
- Most information businesses are, at least initially, driven by the personality or expertise of the owner. Meaning they need to remain responsible for content creation and/or marketing activities, and thus, cannot afford to spend their time managing a team.
If you’re running a successful information marketing business the likelihood is that, even if you’re already doing multiple seven figures a year, your biggest bottlenecks are speed of implementation and speed to market.
Your success hinges largely on the effectiveness of your marketing, much of which is online…
Growth in your business comes in waves, not incremental trickles; you get sudden rushes of business from big affiliate campaigns, or winning sales letters. For these to happen, you need to throw enough darts to hit the bulls eye.
You need to be able to scale up, and lower your labor costs, depending on your needs. Just like sales, there will be peaks and troughs, not a steady incline.
The ONLY way to do this truly effectively is to have an outsourcing vendor you can rely on. One that:
- Will deliver consistent quality and results.
- Can scale up or down as you require, without needing constant periods of adjustment.
- Has a diverse range of skills available, so you can have a single point of contact for your web development, maintenance and customer support.
- Is able to provide a management structure so you can delegate without having to become a manager and lose focus on what’s important.
In The Real World
Dr. Bradley Nelson’s story is a classic example of information (marketing) overload.
When he came to us for help, his business was already a multi-million dollar operation and despite being an ex-programmer, his biggest challenge was web development.
When Dr. Nelson started his business, based on the principles in his best-selling book, “The Emotion Code,” he did everything himself. He created the products, did the speaking, served customers, managed the finances, did the marketing, and even built his own websites. But, in his own words:
“I used to be a computer programmer, so I did a lot of the work myself that Dedicated Developers now does for me. But, as we began to grow rapidly, I just didn’t have time. It wasn’t working anymore. I had to get help or face seriously limiting, and maybe even destroying, the success I’d worked so hard to build.”
At first Dr. Nelson tried hiring freelancers from all over world, using common freelance websites where all manner and quality of people reside.
“Before I started working with Dedicated Developers, I’d go online and try to define my project and then hope somebody from somewhere would come along with a bid for the work that made sense. That took a huge amount of time and could be extremely frustrating. Even once I’d found a freelancer, I often found communication was like getting ‘blood out of a stone,’ meaning projects took much longer than they should have, and the eventual result wasn’t as good as it should have been. I dread to think how much time and money I wasted, let alone the amount of stress it caused me.”
Working with the right team, with the right expertise and the right management, enabled Dr. Nelson to remove the biggest roadblocks in his business and get back on track for success:
“… of course having a team costs money, but I would say that overall, taking into account how much extra we’ve made, that we have saved 40% to 50% in costs. We’ve leap frogged about 2 years in development time, which is worth $6 to $8 million.
I can say working with Dedicated Developers is not only a pleasure, but one of the best business decisions I have ever made.
The peace of mind comes from being able to delegate the projects to my team and then knowing that it is going to get done. That is a wonderful thing and absolutely less stress, less worry, less fear, less anxiety, less stress hormones circulating in my blood. And that’s all good stuff. I can’t thank them enough.”