Vishal BhatiaIntroduction
Working for web and mobile development company can be difficult sometimes, especially when you are working with difficult colleagues. These kinds of working conditions breed fear and contempt, stifling creativity and productivity. However, a hostile working environment isn’t the only reason why designers and developers seek perfection.
Why Eliminating Mistakes is Important for a Web Development Company in the USA
When clients are looking to hire web designers and developers, they don’t just randomly pick one based on sentiment or just referrals. These clients will most likely contact a web development company in USA and request a couple of samples. They will then try to identify elements in the portfolio that makes the work stand out. In this kind of scenario, you do not want to deliver a job that is riddled with mistakes, do you?
Apart from ensuring that your work is good enough to attract potential clients, you need to do away with mistakes in order to earn good money for your work. Some clients might take advantage of small errors you make and then insist on paying you less than you’re worth. Some will even deny you payment completely.
Also, working for a web and mobile development company, you know that your work speaks for you. Here are some statistics you should know;
- 38% of individuals participating in a survey said they would leave a website if the content or the layout is unattractive
- 47% of people expect a website to load under two seconds.
- 94% of these correspondents will close and lose trust in a website if the web design is below par.
You cannot afford to lose your clients to these common mistakes, can you?
Thankfully, there’s a way out. You don’t have to suffer needlessly. If you know some of the common mistakes that designers and developers make, you can consciously avoid it in your projects. Also, for clients who are looking to hire web designers and developers, you can see the common mistakes and ensure that your delivered projects are free from them.
Without further ado, let’s explore the 4 common mistakes you should look out for before you hire web designers and developers.
Unresponsive Designs in a Web Development Project
The world population is approximately 7.2 billion. As of 2018, 3.8 billion people access the internet with their phone. This is much more than people who use their personal computer at any given time. The result is that people who are unable to enjoy the best features of the website on their phone will leave the website altogether without bothering to check back even if they have access to their PC.
Before you hire web designer and developers, make sure they can produce designs that will be easy to view on other devices apart from a computer. Google also anticipated this surge in mobile browsing, and they released an algorithm in 2015 that ranks mobile-friendly websites higher.
Making the Layout Cluttered
Designers call it “creative mess,” but the creativity doesn’t change what it is: a mess. For you to understand this, walk a mile in the customer’s shoes and see things from their point of view. Let’s say you visit an e-commerce website because you want to purchase shoes. And then the website is cluttered, making it impossible for you to differentiate men’s shoes from children’s shoes.
After a few minutes of searching, you will simply turn to a more intuitive website to make the purchase. Hence, as a designer, it’s clear that when you make designs that have a cluttered layout, you make the call-to-action difficult to spot, or less effective. This ultimately results in the loss of potential customers and referrals.
Using Generic Images
As a designer, you probably hate stock photos already. You hate the fakeness, the commonness, and the lack of originality. This is why a top web development company in the USA will invest time and resources in creating original visuals that attract visitors. Good visuals are hugely important in branding and marketing and is known to create a mood.
When customers visit your website, they expect something from you. They need a solution and they believe that you have the right answer. However, if they see any evidence that supports the fact that your claim isn’t legitimate, they’ll be gone in an instant.
Too Much Textual Information on Your Website
The average person on the internet wants a quick fix. This is not a good or bad sign, it’s just what is. When they click that link (usually the first one Google provides), they instantly want to see something that answers their question. If they have to read 10 paragraphs before they get to the bottom of it, there’s a very high chance that they’ll leave.
Research has also shown that having too much text on your pages will not serve any purpose. It will just make your web page overwhelming and burdensome. If this is not the result, the customer will eventually lose sight of what’s important and might fail to take action.
So, as a client looking to hire a web and mobile development company, make sure you say a lot with less. Think of using visual aids: photographs, charts, infographics, etc. If you choose to go with text, brainstorm and come up with something that is succinct. Sometimes, less is more.
Conclusion
These are 4 major mistakes that you must avoid as a designer or developer. However, there are other mistakes that are not as common but are equally important. For instance, make sure the loading speed is optimal, do not fail to provide social proof, and also ensure that your call-to-action is inviting.
Remember that you have just 2 seconds to convince the customer that you’re worth their time. Think of it as a first date with a very impatient person. Give it your best shot and you’ll be happy you did.
