Vishal BhatiaEveryone who is going to run an online business wants to choose the best e-commerce platform to create an online store. In simple words, the platform, or engine, or CMS, is the basis of any site. Without it, the site will not function properly, like a car will not run without the engine. On the one hand, a wide range of platforms simplify the choice, but on the other — it’s difficult to choose the one that is 100% suitable for your store. We will not look at each of the existing engines but focus on our Magento development services and see why this platform is the most suitable option for any e-commerce business.
In this article, we will talk about the advantages of creating an online store using the Magento platform, which is becoming more and more popular due to its simplicity and high reliability.
What is Magento
Magento is a platform to manage online stores. The first version was released in March 2008. At the moment, this CMS has won the title of one of the most popular content management systems for online stores in the world. It should be noted that from 2011 to 2015 the owner of the company that developed this CMS was the American company eBay. Later they sold it to another company.
Therefore, Magento as an e-commerce platform is used by such well-known companies as 20th Century Fox, Olympus, Time Out and many others. Currently, this platform runs on more than 250,000 sites around the world.
Technical Specifications
Magento CMS is an open source product. It is written with PHP and uses the efficient Zend Framework. For the database, Magento uses MySQL. This combination demonstrates the high reliability and efficiency. When you contact us to hire Magento developers, it will not take much to create a full-featured online store.
Magento CMS has an adaptive web design, which means that the online store on this platform is convenient to view on any device, including smartphones and tablets. This significantly saves the resources of the online store owner. Effective eCommerce development will save a lot of time and money.
Now let’s see top 10 reasons why Magento is the best for eCommerce business.
Top-10 reasons why Magento is the best for e-commerce.
1) E-commerce Orientated
Magento is an ideal solution for those who are engaged in online trading. After all, the capabilities of this engine can satisfy almost any desire of the online store owner. Magento development services will be an excellent solution because this CMS includes an extensive list of great features. Programmers will not have to add custom modules — everything is ready. And this means that the costs will be as minimal as possible.
Among the functions available by default, you can find useful the following options: step-by-step filtering, grouping in sets, last viewed and added products, delivery modules, shopping cart, payment gateways, feedback, and recommendations. Everything necessary to run an online store.
2) Search Engine Optimization
In a short time, Magento will help you to bring your online store to the top of the search result pages. It’s possible due to the friendly attitude of search engines to this platform. Automated settings independently create an XML sitemap, which is necessary for search robots. This all has a positive effect on website traffic and sales increases. Most options are automated, which saves a lot of effort and resources. You can use them much more effectively.
3) Marketing Tools
The Magento platform will become a great companion in the marketing activities development and implementation. Discounts, coupons, sales hits, latest goods, and various promotion options — all these options will help increase the average checkout and aid in higher repeat sales. After all, the main goal of any eCommerce is business.
4) Analytics and Reports
Magento contains a full set of tools for reporting, which allows you to make the necessary changes depending on the customer needs:
• RSS feed for new orders
• Tax report
• Report on goods in the cart waiting for payments
• Report about the most viewed products
• Report on reviews
• The best clients by the amount and number of orders
• Report on discount coupons
As you can see, you will be able to control every aspect of your online store.
5) Catalog Capabilities
Flexible template management system makes a convenient fully customizable website. Comparisons, reviews, ratings and multi-level navigation allow customers to find the products they are looking for. Systematic catalog management includes:
• Product labels approval, editing and removal
• Virtual Goods
• Personalized products — downloading texts for monograms, etc.
• Manage graphical images with the ability to automate resizing
• Ability to do redirection for search results
You can also hire Magento developers. All this helps to create a great online store for any business.
6) Virus Resistant
Sites on Magento are stable, their pages load quickly, and most importantly — they are resistant to malicious attacks. The Magento development community is very developed and distributed around the world. The programmers provide support and assistance to one another, which means that the performance is regularly improved, and you are not tied to one particular developer.
7) Simple Administration
Professional Magento development services will provide you an outstanding convenience in managing your online store. It’s extremely easy to administer the website, so editing the necessary sections and publishing new information on the site will not be difficult.
8) Professional Support
The Magento community is very developed. The best specialists all over the world work continually on platform improvements. To develop new skills and help in the e-commerce development of complex projects, there are localized forums, databases, wiki-encyclopedia, etc.
9) Prepared Templates
In Magento, there are thousands of various themes and modules that will allow you to create an online store with a minimal cost. Some applications are absolutely free, some are created on a commercial basis. E-commerce development with Magento helps to save a lot of effort.
An Amazing idea deserves a world-class development company like Dedicated Developers, where you will find high-end technology, tech-expert developers, and development quality. For more information on our Magento Development Services, mail us at inquiry@DedicatedDevelopers.com
