Blueprint Process
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Blueprint Process vs Discovery: Avoid Costly App Development Mistakes

Blueprint processWould you build a skyscraper without architectural plans? Of course not. Yet every day, founders dive into six-figure app development projects with nothing but a “discovery phase” and crossed fingers. After rescuing over 100 failed app projects (and successfully launching 300+ of our own), we’ve learned something crucial: Most app planning processes are about…

App Development Cost
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App Development Cost in 2025: Data-Driven Analysis

How much does it cost to build an app? app development costIf a developer answers that question in less than 5 minutes, they’re either lying or incompetent. (Harsh? Maybe. True? Absolutely.) After launching over 300 apps and generating $500M+ for our clients, we’ve learned something crucial: The real cost of building an app isn’t just…

App Store Optimization
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App Store Optimization Guide 2025: Boost App Downloads 3X Faster

app store optimization Here’s a fun stat that should terrify you: 99% of apps fail to meet their download goals. Not because they’re bad apps. Not because they lack features. But because they’re following ASO advice that’s about as current as a MySpace profile. After driving over 4 million downloads in 60 days for a…

marketing strategy
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Marketing and Branding Principles that Every Entrepreneur Should Know

A Guide on How to Have Effective Marketing and Branding Campaigns that Will Provide You with the Best Results Are you getting tired of marketing campaigns that don’t seem to be producing the results that you want? Are you looking to turn things around – and for a change – actually engage in campaigns that…