Dedicated Developers partnered with Demand Products, an Atlanta-based provider of tools and equipment for EIFS and siding construction, to modernize their e-commerce website and clearly communicate their two distinct business lines — construction equipment and hand tools.

The project began with an in-depth UX analysis, followed by the creation of detailed wireframes and a state-of-the-art site redesign. The goal was to make the website more intuitive, visually appealing, and conversion-focused. Dedicated Developers also revamped the existing SEO strategy and optimized the sales funnel to improve traffic and guide customers to the right product category.

Throughout the project, our team collaborated closely with the client’s internal developers to ensure a smooth implementation. The result was a significantly improved user experience and a website that better supported their business goals.