5 App Metrics That Drive Growth in 2025 | Boost Engagement
Quick story5 app metrics: Last year, a client came to us proud of their “98% satisfaction rate.” Impressive, right? Except their app was hemorrhaging users and their revenue was in free fall. Turns out they were measuring smiles in their feedback popup, not actual user behavior. In 2025’s hyper-competitive app market, measuring the wrong metrics…