Data Driven App Marketing Strategies

Numbers from Nothing: Data-Driven App Marketing Strategies in 2025

ByVishal Bhatia

data-driven app marketingHere’s a story that’ll sound familiar if you’ve been in the app game: A client came to us after burning through $50,000 on social media marketing, influencer campaigns, and PR blitzes. Total downloads? A whopping 127. Not exactly the hockey stick growth they were hoping for. Two months later, after redirecting their budget…

User Acquisition Costs in 2025: Achieve Sub-$3 CAC for Mobile Apps
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User Acquisition Costs in 2025: Achieve Sub-$3 CAC for Mobile Apps

ByVishal Bhatia

user acquisition cost The numbers don’t lie: most apps spend between $10-30 to acquire a single user in 2025. That math is brutal. At $20 per user, you’ll burn through $100,000 just to get 5,000 people to try your app. But here’s what most developers won’t tell you: those costs are artificially high because most…