App-Development
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The Hidden Costs of Cheap Development: Why Cutting Corners Kills Apps

App Development”We can build your app for $15,000.” Those seven words have destroyed more startups than any competitor ever could. After rescuing dozens of apps from development disasters (and properly building over 300 of our own), we’ve seen how the promise of cheap development becomes the most expensive mistake a founder can make. The True…

App Store Optimization
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App Store Optimization 2025: What Drives Downloads Now

App Store OptimizationTwo years ago, a dating app founder came to us in tears. His app had gone from 50,000 monthly downloads to barely 2,000 overnight. The culprit? An App Store algorithm update he never saw coming. His development team had been optimizing for 2023’s ranking factors while the game had completely changed. This story…