App Store OptimizationTwo years ago, a dating app founder came to us in tears. His app had gone from 50,000 monthly downloads to barely 2,000 overnight. The culprit? An App Store algorithm update he never saw coming. His development team had been optimizing for 2023’s ranking factors while the game had completely changed. This story…
technical debt in appsFun fact:”We’ll fix it later.” Ahhh, yes. Those are the very four words that have killed more startups than any competitor ever could. After rescuing dozens of apps from technical bankruptcy (and properly building 300+ of our own), we’ve seen how technical debt transforms promising startups into expensive cautionary tales. What Technical…
app developmentFun fact: 81% of founders regret their first choice of development partner. Not because they didn’t do research – but because they asked the wrong questions. After launching 300+ successful apps (and rescuing dozens of failed ones), we’ve learned that choosing the right development partner is less about technical skills and more about asking…
Quick story5 app metrics: Last year, a client came to us proud of their “98% satisfaction rate.” Impressive, right? Except their app was hemorrhaging users and their revenue was in free fall. Turns out they were measuring smiles in their feedback popup, not actual user behavior. In 2025’s hyper-competitive app market, measuring the wrong metrics…
Let’s cut through the noise. After shepherding over 300 apps from idea to launch, we’ve learned what actually moves the needle in mobile app project planning – and what’s just busywork masquerading as progress. Here’s your real-world guide to planning an app project that doesn’t just look good on paper, but actually gets your app…
770-274-4482