App Store OptimizationTwo years ago, a dating app founder came to us in tears. His app had gone from 50,000 monthly downloads to barely 2,000 overnight. The culprit? An App Store algorithm update he never saw coming. His development team had been optimizing for 2023’s ranking factors while the game had completely changed. This story…
data-driven app marketingHere’s a story that’ll sound familiar if you’ve been in the app game: A client came to us after burning through $50,000 on social media marketing, influencer campaigns, and PR blitzes. Total downloads? A whopping 127. Not exactly the hockey stick growth they were hoping for. Two months later, after redirecting their budget…
app store optimization Here’s a fun stat that should terrify you: 99% of apps fail to meet their download goals. Not because they’re bad apps. Not because they lack features. But because they’re following ASO advice that’s about as current as a MySpace profile. After driving over 4 million downloads in 60 days for a…
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