App Store OptimizationTwo years ago, a dating app founder came to us in tears. His app had gone from 50,000 monthly downloads to barely 2,000 overnight. The culprit? An App Store algorithm update he never saw coming. His development team had been optimizing for 2023’s ranking factors while the game had completely changed. This story…
user acquisition cost The numbers don’t lie: most apps spend between $10-30 to acquire a single user in 2025. That math is brutal. At $20 per user, you’ll burn through $100,000 just to get 5,000 people to try your app. But here’s what most developers won’t tell you: those costs are artificially high because most…
technical debt in appsFun fact:”We’ll fix it later.” Ahhh, yes. Those are the very four words that have killed more startups than any competitor ever could. After rescuing dozens of apps from technical bankruptcy (and properly building 300+ of our own), we’ve seen how technical debt transforms promising startups into expensive cautionary tales. What Technical…
app developmentFun fact: 81% of founders regret their first choice of development partner. Not because they didn’t do research – but because they asked the wrong questions. After launching 300+ successful apps (and rescuing dozens of failed ones), we’ve learned that choosing the right development partner is less about technical skills and more about asking…
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