App Store OptimizationTwo years ago, a dating app founder came to us in tears. His app had gone from 50,000 monthly downloads to barely 2,000 overnight. The culprit? An App Store algorithm update he never saw coming. His development team had been optimizing for 2023’s ranking factors while the game had completely changed. This story…
data-driven app marketingHere’s a story that’ll sound familiar if you’ve been in the app game: A client came to us after burning through $50,000 on social media marketing, influencer campaigns, and PR blitzes. Total downloads? A whopping 127. Not exactly the hockey stick growth they were hoping for. Two months later, after redirecting their budget…
user acquisition cost The numbers don’t lie: most apps spend between $10-30 to acquire a single user in 2025. That math is brutal. At $20 per user, you’ll burn through $100,000 just to get 5,000 people to try your app. But here’s what most developers won’t tell you: those costs are artificially high because most…
Quick story5 app metrics: Last year, a client came to us proud of their “98% satisfaction rate.” Impressive, right? Except their app was hemorrhaging users and their revenue was in free fall. Turns out they were measuring smiles in their feedback popup, not actual user behavior. In 2025’s hyper-competitive app market, measuring the wrong metrics…
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