Find Out What Web and Mobile Development Companies
Should Be Doing to Create an In-Demand App

At last count, web and mobile development companies had created over 1 million apps that were available in major app stores – a clear sign of the growing popularity of mobile apps.

As the market has grown the competition between mobile and web development companies has become fiercer as well. Today top app developers USA must be able to make their app stand out in what is now a very crowded field.

Fail to do that and not only will an app fail but the company creating the app risks falling behind the competition.

For example, statistics from tell us that 90% of consumers spend more time on mobile apps than on mobile websites. That means businesses must have a good app if they want to succeed today.

There is another issue that exists today as well – while consumers typically have 25-30 apps on their smartphone, Nielsen research tells us that they only frequently use 3 of those apps.

So what are five mobile app development strategies that companies should focus on in 2019 to ensure their app becomes one of those three that are commonly used by smartphone holders?

Here are five mobile app development strategies that will help your business stand out, according to Dedicated Developers, a leading web and mobile app development firm.

Strategy #1 – Be Unique

First off, web and mobile development companies should be looking to create unique apps that do unique things.

Don’t try to imitate an already popular app. Unless you have something that is going to make that popular app even better, it is wiser to focus on creating something new and unique in your mobile app development project.

Look for a problem that is not being satisfied in the market yet and focus your attention on that. Create an app that will allow users to overcome that problem and if it is a big enough problem, you will have a very successful app on your hands in no time.

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It is key here to develop a clear vision of what you want and then to pursue that vision diligently. Don’t get sidetracked or let your developers veer off course.

Strategy #2 – Focus on One Thing

Once you have your unique vision, you must then focus on the one thing your app is going to do to turn that vision into reality. All the best apps focus on one thing and they do that one thing very, very well.

Keep your focus on that one thing and make sure your app accomplishes that one thing better than anything else available and you are sure to have a hit on your hands.

Strategy #3 – Stress Value

If you are not offering true value to users then there is no way that you are going to succeed. You must provide value – don’t ever lose sight of this.

You want users to save time or save money or be able to do something much easier. Your app must have real value or nobody is going to download and use it. That’s why you must keep value at the forefront of everything you do.

Strategy #4 – KISS (Keep It Simple Stupid)

The acronym KISS plays a big role in successful marketing. Basically, marketers use it to remind themselves to keep things simple.

You don’t want to confuse your audience and you don’t want to make things more difficult for them instead of easier. Do that and they will not just walk but run away from your app.

The aim of top app developers USA is always to create an app that is extremely easy to use.

Your goal should be to make things easier for your users. That means you need an easy user interface and simple straightforward actions.

The idea is to create an app that is visually appealing AND easy to use. To help ensure you do that ask yourself questions like the following throughout the mobile app development process:

  • Is this feature making things easier or more difficult for users?
  • Is this app intuitive to use?
  • Can users immediately start taking advantage of this app after downloading it? Is there a learning curve?
  • Is each app feature relevant or can it be done away with?

Strategy #5 – Develop for Both iOS and Android

Currently, there are two mobile platforms that stand out from the crowd and are more popular than other platforms among top app developers USA. Those two platforms are Android and iOS.

If a web and mobile development company want to develop a Native App for Android it would develop it in the Android studio with Java and Kotlin as the languages.

If a web and mobile development company want to develop a Native App for iOS, the Integrated Development Environment (IDE) would be Xcode and the language could be both Objective-C and Swift.

On the other hand, React Native is an open source framework from Facebook that works with both Android and iOS.

React Native brings concepts from web development into mobile app development. With React Native, the same code base can be used for both Android and iOS, and it even transforms the graphical elements to match the platform. React native apps are developed in JavaScript.

Facebook released React Native in 2015 as a solution to the time-consuming problem of having to create separate apps for Android and iOS.

This solution relies on the JavaScript framework to create a dynamic and powerful user interface. More specifically, it’s based on React, Facebook’s JavaScript library for building user interfaces. In this case, however, the library is being used to target mobile platforms instead of web browsers.

So to put it another way, React Native allows developers to write mobile applications that look and feel “native” while using a JavaScript library that they are already familiar with.

And since most of the code that is written can be shared between platforms, React Native makes it easy to simultaneously develop for both Android and iOS.

Not only does React Native currently support both iOS and Android, but it also has the potential to expand to new platforms in the future as well.

So there you have it. Follow these five key mobile app development strategies to ensure you get a successful app in 2019.

And remember, app development is not a quick journey. There are multiple steps that must be taken to achieve success. So don’t get satisfied or discouraged. Be sure to continue to test and fine-tune your app to make sure that it best meets user needs.

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