Looking to grow your profits in 2019? Here are five tips – ranging from following up with customers to various aspects of ecommerce development – that you can use to ethically raise your earnings in the new year.
Ecommerce Development Tip #1 – Follow-up with Customers
There are several different elements that go into ecommerce development and an important one is creating a follow-up system for your customers.
When it comes to generating sales, targeting existing customers is one of the most effective and inexpensive things you can do.
You should create a system of automated emails that keep these leads warm. If you have good products, customers are likely to want to buy from you again. That means you need to stay in contact with them.
Send them special email offers as well as interesting news. Build loyalty and make them part of your family.
Keep this in mind when looking at ecommerce development company and select one with experience at creating follow-up systems.
Ecommerce Development Tip #2 – Display icons and security badges
Credibility is important when it comes to sales – you need prospects to trust you. One of the best ways to build trust is to display icons and security badges on your website.
These certifications will verify your talent and experience. Displaying icons and badges will:
- Help you stand out from non-certified professionals and immediately show prospective customers that you possess the skills, qualifications, education, and experience to be trusted
- Demonstrate a commitment to professional excellence and ongoing development which will help you stand out in a crowded market
All of this will lead to more business opportunities and greater earnings for you! As ecommerce continues to expand competition is only going to get stronger and stronger. Displaying icons and badges is a great way to elevate yourself above that competition and demonstrate to clients that you have the experience and abilities they need.
Ecommerce Development Tip #3 – Use Video
The video revolution is well underway. As with anything that proves successful on the Internet, the popularity of the video has spread like wildfire.
Marketers are reporting huge increases in conversion rates when the video is added to their sales pages – and I’m sure I don’t have to tell you that YouTube sold for $1.65 billion dollars – a pretty significant statement on the popularity of the web-based video.
Speaking of YouTube, there are marketers with videos on YouTube right now that have been seen over 1 million times – just imagine the marketing power that comes with that type of exposure!
Read the blog- Why is Magento best for your ecommerce need
The video craze has reached such a fever pitch that USA Today recently ran an article entitled, “Marketing Gold Could be Found in Web Video.”
Add video to your site to better engage prospects. You can add demonstration videos, explainer videos, animated videos and more.
Luckily for you, video production, which used to require very expensive equipment, a great deal of training and experience and a full crew that could assist with the various aspects involved in the shooting, editing and sound mixing, is now so simple anyone can do it.
Ecommerce Development Tip #4 – Post Testimonials
Testimonials are a great way to build credibility. You should strive to put as many real testimonials as you can on your site to show prospects what you have done and what you are capable of.
Don’t create fake testimonials as these can tend to sound the same and damage your credibility more than help it. The better approach is to seek testimonials from satisfied clients. Maybe you offer them a reward – such as a percent off coupon – to entice them to respond.
Ecommerce Development Tip #5 – Optimize Your Website
As today’s consumers become more and more tech-savvy, it is no longer just OK to have a website – you need a site that takes advantage of the very latest Internet marketing strategies and that is optimized both to generate maximum traffic and to convert visiting prospects into buyers.
Do you have such a site? Here are three quick questions to help you determine if you do:
1. Is your site “mobile friendly”?
In case you haven’t heard, mobile search surpassed desktop search in January 2014 and the gap has only continued to increase since then. In other words, if your website is not “mobile-friendly,” you are losing business.
2. Does your site utilize video?
We covered this in tip #3 above but it bears repeating here – the video has quickly become a marketing force online. In fact, statistics show that 64% of visitors are more likely to buy a product on a website after watching a video. Again, if you are not using video correctly, you are losing business.
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3. Is your site ranked highly in local search results?
Today’s consumers no longer have time to browse the Yellow Pages or search for Newspaper ads to find local businesses. Instead, they type a few words into a search engine and immediately get the local results they need. If your business is not appearing in those results, you are losing business.
So what can you do to get an optimized website that excels in all three of these components? One thing to do is to hire Magento certified developers.
What are Magento certified developers? They are developers who are experts at using Magento.
Magento is a modern cloud eCommerce platform with an open-source ecosystem. Flexible for B2C, B2B, and B2B2C, Magento extends beyond the shopping cart for every shoppable experience, including email, mobile, in-store, shipping, and marketplaces.
One such company that not only has Magento certified developers but that is also recognized as one of the top web development companies in USA is Dedicated Developers.
Founded in 2007, Dedicated Developers has become a leading provider of Website Development, Mobile App Development, Software Development, Full-Stack Development, Cloud Computing Services, IoT Services, Enterprise Mobility Solutions and more to clients around the world.
The company has built a high performing team using strict selection criteria that have resulted in less than 5% of all applicants being chosen to work for the company. The team includes Graphic & Website Designers, Web Developers, PHP Coders, Android & iPhone Mobile Application Developers, and much more.
That’s why the company is widely recognized as one of the top web development companies in USA. Visit www.DedicatedDevelopers.com to learn more.